2023 CITY CHALLENGE – Helsingborg

City PartnerCity of Helsingborg
Winning Start-up/SMENudgd
Solution statementSmart Nudges for Active and Secure School Mobility
Pilot solutionNudgd will work to increase cycling rates using its Smart Nudges platform. Specifically they will develop a school-focused version of the platform, using behavioural science and nudging techniques to encourage active mobility. The digital platform targets parents, children, and school staff, offering personalised interventions and soft incentives. 
Programme EditionRAPTOR 2023


How can the city of Helsingborg establish a bicycle culture? 

Situation as-is

Despite substantial investments in infrastructure and mobility management and considering the current climate crisis and high fuel costs, the people of Helsingborg are travelling by bicycle to a lesser extent than people in same-sized cities and in the region (Skåne) in general, as shown below:

Share of trips made by bicycle in comparable cities and in the region Skåne (%): 
Helsingborg 11 
Skåne 15 
Malmö 25 
Lund 27 
Uppsala 33 
Örebro  26 
Share of trips made by bicycle in comparable cities and in the region Skåne (%)

The City of Helsingborg lacks knowledge of possible incentives for and barriers against increased cycling. What is stopping families with children from commuting by bicycle and children from cycling to school? What is limiting recreational cycling in Helsingborg? 

Considering the significant investments in infrastructure, including dedicated bike lanes and bike parking facilities as well as different promotion campaigns by the city, the focus of this challenge is to understand the behavior of citizens and be able to develop a “bicycle culture” in Helsingborg, this could include ways to define or measure it. 

Possible solutions could involve education, gamification and providing people with resources and support that make cycling more accessible and appealing to a wider range of citizens. The city has access to real-time traffic flow data, but data for cycling is only collected from approximately ten different spots in the city. 

Possible presented solution can be applicable for standard bikes, e-bikes and/or cargo bikes, which are popular in Helsingborg. 

Expected to-be situation

  • Increased cycling in the city 
  • Easier access to bicycles  
  • Improved/increased communication on cycling  
  • Increased cycling tourism 
  • Improved data collection on cycling traffic 

Check out the other RAPTOR 2023 city challenges…

Upcoming Info Sessions

Info Day: 15 March


Q&A Session Part 1: 21 March


Q&A Session Part 2: 22 March


This project is funded by EIT Urban Mobility, an initiative of the European Institute of Innovation and Technology (EIT), a body of the European Union.
EIT Urban Mobility acts to accelerate positive change on mobility to make urban spaces more liveable. Learn more: eiturbanmobility.eu.